ICC Women's T20 World Cup 2020 is the most-watched Women's ICC event

ICC Women's T20 World Cup 2020

The International Cricket Council (ICC) on Monday revealed that the ICC Women's T20 World Cup 2020 has become one of the most-watched women's sporting events. Not only this, this time the T20 World Cup has broken all the records of the history of Women's T20 World Cup. These new figures have not only given a new dimension to women's cricket but have also set a new benchmark.

The event has already garnered 1.1 billion video views through ICC digital channels, more than 20 times the video views distributed in the previous edition played in the West Indies in 2018, and the previous most successful women's cricket event ICC Women There were 10 times more views than Cricket World Cup 2017. Apart from this, it has become the second most successful event of the ICC after the Mens ODI World Cup held last year.

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Live viewing hours in Australia were 13.45 million which is 473% higher than the 2018 tournament, due to their host and coverage on free-to-air channels. At the same time, the final played between the hosts and India recorded an average of 1.2 million viewers, making it the most watched women's cricket match in Australian broadcasting history.

India recorded 423% more viewership than in 2018. With the final stage viewership, it has increased the interest of the audience. India's title match live viewing time was 86.15 million, which is 152% more than the 2018 tournament. In India, select India matches were broadcast by Star Sports in five languages ​​(English, Hindi, Tamil, Telugu and Kannada).

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ICC Chief Executive Manu Sawhney said, "We are delighted with these outstanding global viewership, showcasing the power of women's cricket to attract huge audiences across the globe. This is our belief Confirms there is a significant opportunity around women's sports and collectively we should promote it more so that more fans can enjoy it, more children are inspired by it, sponsors and broadcasters want to be a part of it. "

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