Indian cricket dependence on Chinese Companies, From IPL to Team India

The Board of Control for Cricket in India (BCCI) is upset due to not being able to organize the Indian Premier League (IPL), which is already the biggest source of earning due to Coronavirus infection. But now a new problem is going to arise in front of BCCI President Sourav Ganguly.

The Issue raised due to the martyrdom of 20 Indian soldiers in the Galvan Valley of eastern Ladakh against China. As the boycott of Chinese products environment created in the country due to the 'anti-China' by this deception of China by the Indian public, its biggest impact can be seen on the system of Indian cricket.

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Several thousand crores of rupees have been invested in IPL itself
In Indian cricket, directly or indirectly, according to the Global Broadcasting Rights Assessment, all the mathematics of Chinese money is seen in the top 5 sports activities of the world as per the IPL. IPL is known as China's mobile company Vivo, which has signed a deal of Rs 2200 crore with BCCI in exchange for its 5-year title sponsorship.

Similarly, online fantasy league platform Dream-11 and payment app Paytm is also one of the authorized partners of IPL. Chinese company Tencent, one of the world's largest video game companies, has a large stake in Dream-11, while Chinese e-commerce joint Alibaba has bought a 37.15 percent stake in Paytm. Tencent also holds 5.27 percent shares in Swiggy, which is present in the IPL as an associate sponsor.

In order to sponsor the Indian cricket team, the online study app Bijus has given Rs 1,079 crore for a five-year sponsorship deal with BCCI. Tencent has a major stake in Byzus. Similarly, Paytm also gives BCCI Rs 3.8 crore per match to be the title sponsor of every match of Team India. Dream-11 is also an authorized sponsor of BCCI. However, BCCI treasurer Arun Singh Dhumal says that at present, relations with all the sponsors are secure. We have not yet received instructions from the government to stop anything.

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Although the BCCI may be saying its relationship with its sponsors is safe, the truth is that the announcement of the Indian Olympic Association has increased the pressure on the cricket board. IOA Secretary Rajiv Mehta has said that he is going to end the contract of Chinese badminton producer Li Ning (Li Ning) as a sponsor of the Indian Olympic team. They have said that the country is the first, not the sponsors.

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