These companies are in the race for the new kit sponsor of Team India

New kit sponsor of Team India

Race for the new kit sponsor of Team India

Germany's sporting goods and footwear manufacturer Puma leads the Indian cricket team in the race to buy Kit Sponsor rights, while its rival Adidas may also join the race. It has not been confirmed yet whether Nike will bid again. He has turned down BCCI's low bid offer.

Nike had given 370 crores for 2016 to 2020. Apart from this, Nike also provided all the goods (all kinds of clothes) to the team. A senior board official has said, "I confirm that Puma has purchased ITT (Tender Invitation) documents which cost Rs. 1 lakh. However, buying it does not mean that he is going to bid Puma has shown genuine interest in bidding. "

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Adidas is also believed to have expressed interest in it, but it is not yet known whether it will bid for the sponsoring officer. Some believe the German company may bid independently for merchandise products, for which there will be a separate tender. Sales of products also depend on how many exclusive stores or sales centers the company has.

Puma has more than 350 exclusive stores, while Adidas has over 450 outlets. An expert said, if a new company buys rights by bidding for about 200 crores for five years, it would not be surprising. This would be much less than the previous amount paid by Nike. He said, "The board first offered Nike what it turned down. This meant that either it was not interested or wanted to bid for a lower price."

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Puma's interest in the Indian market has increased in the last few years, especially through IPL and now Indian captain Virat Kohli and star batsman KL Rahul are its brand ambassadors. The BCCI had kept the base price per match bid at Rs 88 lakh in the previous cycle, which has been reduced to Rs 61 lakh.

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